Justin Timberlake on William Rast

Justin Timberlake on William Rast: “I guess I think it’s because we’re not trying to be something that we’re not. We’re consistent with our culture and we’ll always be that way. The way to build a brand is that people like to depend on things and we want to be the kind of brand that […]

William Rast clothing

Does the name kill the brand? William Rast just doesn’t sound right for a fashion brand, even with Timberlake’s mega-celebrity profile to support it? Perhaps a change to Rasta Williams is the key. Justin Timberlake will have not one, but two shows during New York Fashion Week. Not only is he performing at Fashion Rocks […]