Fashion personas a dated phenomenon?


Are fashion personas a dated phenomenon, Girogio Armani, Roberto Cavalli, Paul Smith, Vivienne Westwood, Yohji Yamamoto and so on… ? Has society move beyond worshipping the cult of the personality and up to a more profound level where style is held in higher regard than the hype generated around a single personality. Maybe the question […]

Yohji Yamamoto gets personal


Yohji Yamamoto gets personal. “I was wearing a rock ‘n’ roll T-shirt and black trousers when I first decided to be a fashion designer because I didn’t want to disturb people’s eyes,” he said in his soon-to-be-released documentary, This Is My Dream. “Colour disturbs people. I am confident in black, not in light. This dark […]

Yohji Yamamoto – This Is My Dream

Yohji Yamamoto – This Is My Dream YOHJI YAMAMOTO Designer Profile. 1966 Graduated from Keio University, Tokyo 1969 Received two leading fashion awards, the So-en Award and the Endo Award 1969 Graduated from Bunka Fashion College, Tokyo 1977 Presented the first collection in Tokyo 1981 Presented the first collection in Paris 1982 Presented first collection […]

Yohji Yamamoto at the Victoria and Albert

Next spring the V&A will open the first UK solo exhibition celebrating the life and work of Yohji Yamamoto, one of the world’s most influential and enigmatic fashion designers. This installation-based retrospective, taking place 30 years after his Paris debut, will feature over 80 garments spanning Yamamoto’s career. The exhibition will explore the work of […]

Y3 Cannes Store

Following its global retail concepts of minimalist black and white, Y3 opened its first pop-up store in Cannes, France. The temporary store is launched in collaboration with blanch and located at the new blanch Contemporary Space on Boulevard de la Croisette. The venue has a multifunctional structure and houses an innovative project which allows luxury […]

Y-3 Autumn/Winter 2010 at New York Fashion Week

Y-3 Autumn/Winter 2010 at New York Fashion Week. Yamamoto turned out a dark collection of billowing tops, capes and bottoms that took his vision for Adidas to the next level. Infusing sportswear with a tongue-in-cheek formality, Yamamoto delivered a great variety of lively pieces that were not complete without his signature oversize fit.

Zinedine Zidane x Yohji Yamamoto

French soccer icon Zinedine Zidane and Japanese designer Yohji Yamamoto have joined forces for an ad campaign in the run-up to this summer’s World Cup – and it turns out the two have more in common than meets the eye. “He doesn’t talk a lot, and that’s just fine,” the famously taciturn Zidane said at […]

Yohji Yamamoto – Paris Menswear catwalk

The Gotham boutiques of Yohji Yamamoto in Grand Street and Gansevoort quietly shuttered its doors. As announced last October, the Japanese label filed for bankruptcy in Tokyo. Yohji Yamamoto is also conspicuously absent from the Paris Menswear catwalk schedule though you can make an appointment to see the Menswear Fall 2010 collection from January 22 […]

Y-3 Trainers or Y3 Trainers

So the question has been raised, should it be Y3 or Y-3. If there’s no hyphen there’s no bond! The Y Stands for Yohji Yamamoto. The 3 represents Adidas’s three signature stripes and the – signifies the bond between the two. While a utilitarian inspiration is evident throughout each collection, Y-3 possesses a technical feel […]

Y3 Jeans + Yohji Yamamoto Clothes = Noir Denim!

In 1981 Yohji Yamamoto presented his first Yohji Yamamoto collection in Paris and in 1984 he presented his first Yohji Yamamoto pour Homme collection . Yohji Yamamoto designed a collection for women based on men’s garments, cut in uncluttered shapes, washed fabrics and dark colors.These clothes expressed a functional elegance that Yohji Yamamoto would reaffirm, […]