TRUE RELIGION JEANS
True Religion Jeans transcend the denim jean market with awe-inspiring originality. True Religion was founded in 2002 to take denim into a refreshing new direction.
True Religion, a Los Angeles based premium denim company, uses intense attention to the details, from the fashion-forward seams, to the amazing embroidery and the unique hand-sanded vintage washes that distinguish True Religion as a leader in the designer jean market. Recent introductions to the denim line are colored corduroy pants, skirts and blazers in numerous colors ranging from vibrant green apple, to fuchsia, turquoise, and cool earth tones like camel, sand and garnet, and many more unique colors.
Jeff Lubell - "My life is about fashion. The inventors of fabrics, who knew everything. The fiber mixers and weave makers who brought our modern characteristics of stretch and fit and strength to clothing. Without them you would not have shirts that need no ironing, or jeans that fit snugly, yet move. Without them I would not know how to choose the softest, most lustrous, comfortable and flattering denim for your jeans. So without them you would not have the best jeans in the world! I joined the denim revolution in 1998. There were many brands of jeans, but none I wanted to wear. So I created the Bella Dahl, Jefri Jeans, and then Hippie Brand labels. You know them. (You've seen them on Britney Spears and Tara Reid.) Now there is True Religion Brand Jeans. The superstar of jeans. There is always something unique, something indefinably amazing about a superstar. A superstar is constantly creating, innovating, staying ahead. Like True Religion Brand Jeans. They will always be one step ahead. You can be one step ahead too. Wear True Religion Brand Jeans."
Married couple, Jeffrey and Kim Lubell have combined his classic rock looks and her hip-hop and R&B style to produce their "True Religion", a transcending denim line made to exceed consumer's expectations of designer denim apparel.
Magazines such as Vogue, Elle, Lucky and GQ, have recently featured True Religion Brand Jeans. The brand has also gained an impressive list of celebrity clients including Sharon Stone, Cameron Diaz, Justin Timberlake, Jessica Simpson, Ashlee Simpson, Gwen Stefani, Will Smith, Jada Pinkett Smith, Velvet Revolver, George Clooney, Ben Affleck, David Beckham, Sting, Faith Hill, Britney Spears, Jennifer Garner, Kate Hudson, Steven Tyler and Robbie Williams, among others.