Perhaps they're jumping on the Pet Shop Boys' interpretation of the dichotomy of style between East End boys and West End girls. In truth is there such a thing as East London style as opposed to style that exists across the whole of London encircled within the M25? Regardless, this vid is worth a butchers even if it is tongue-in-cheek. 100 years of East London style in 100 seconds. Sept 13th 1911 - Sept 13th 2011.