575 Denim is Californication in the true sense of the word, Denim was never really californiarised until 575 Denim hit the scene. 575 Denim represents stereotypical California in every way: off-the-wall, uncompromising and just plain sexy! 575 Denim's sexy credentials are further substantiated by the long list of star celebrities squeezing into the denim: Cameron Diaz, Jennifer Lopez, Lenny Kravitz, Neve Campbell, Jeremy Piven, Rachel Bilson, Tara Reid, Felicity Huffman, Neve Campbell, Claire Kiem, Alyson Hannigan, Kerry Washington. "Among a vast and never ending sea of blue, former Sacred Blue designer, Frank Mechaly, and former Sacred Blue Sales manager, Shaun Hurley, introduces a denim creation that is simplyâ€¦ The Perfection of the Jean. Denim guru, Frank Mechaly, redefines the idea of couture â€œdistressed with the introduction of his most recent creation, 575 Denim, a vintage inspired denim line poised to adorn the bodies of jean enthusiasts, fashionistas, rockers and style mavens from LA to New York to Paris and beyond. Born in Marseille and raised in St. Tropez, native Frenchman, Frank Mechaly, is the founder and designer of 575 DENIM, one of the hottest jean companies in Los Angeles. Mechalyâ€™s â€œjeanologyâ€ stretches back to the age of 15, where he worked a salesman in a vintage store in Marseille. His love for denim was obvious; as he was the first person to organize auctions for vintage jeans in France, and went on to own two vintage stores of his own. Out of his passion came his first denim company in the 90â€™s, known as Texola, which he then sold and started another denim line, Culture Couture, which he also sold in 2000. Mechaly knew his calling, and followed that all the way to the U.S. founding Sacred Blue, a division of Blue Cult. This gritty and raw line brought him closer to his vintage roots. After two years as the creative force behind one of the most sought after and visible sub brands in the world, Mechaly partnered with southern California native, Shaun Hurley, an executive member of the Sacred Blue sales team, whose talent and vision helped elevate the brand to its current global status."