7 FOR ALL MANKING Autumn/Winter 2010/11 CAMPAIGN Seven for all Mankind, also known simply as Seven, are a company at the forefront of the "fashion denim" revolution. With their sleek cuts, distinctive washes and famous signature detailing, Sevens rank high among the industry leaders today changing the standard in denim from casual to couture. Comfortable slimming and sexy Seven for all Mankind jeans do everything for figures but balance check books! Seven for all Mankind attained instantaneous success in 2000 when they debuted in Vernon, California not far from Sun City, Los Angeles (now internationally famed hot bed for jean design). Initially only producing women's denim bottoms, Seven has since gone on to introduce a line of men's denim in 2002, and in 2005, produced a clothing line as well as a line children's denim. From the beginning, Seven for all Mankind has had no trouble capturing the attention of the stars; they are worn by Jennifer Aniston, Sarah Jessica Parker, Christina Aguilera, Carmen Electra and many others.