Acne Jeans is a brand at the vanguard of the Viking fashion revolution. Acne Jeans has Pan-European respect for their uncompromising approach to innovation and individuality: "Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality. As a part of the creative collective ACNE, the label started in 1997 when the company designed 100 pairs of jeans distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the line, much to do with the characteristic bright-red stitching on raw denim. From these humble beginnings Acne Jeans has developed into a renowned jeans. The first 'real' collection was launched in 1998. Since then Acne Jeans' Creative Director Jonny Johansson has worked with a strong design team to create a strong identity for the brand. In 2003 the company opened their first Acne Jeans shop in PK.huset in central Stockholm. A second store opened in central Copenhagen in December 2004. The label is also represented through more than 200 retailers in Scandinavia, Germany, the Benelux countries, Italy, UK, US, Canada, Japan and Hong Kong. Among the well known stores that carry the collections are Colette in Paris, Harrods in London, Louis in Antwerp, Andreas Murkudis in Berlin, Jeffrey in New York, IT in Hong Kong and NK in Stockholm."