In 2001 Burton Snowboards felt compelled to create a new style of snowboard outerwear for a growing segment of the market: individuals with a strong, radical identity. Established without precedent, Analog Outerwear was set to inspire this new league of riders. The success of Analog Outerwear asked for expansion. In Fall 03 Analog moved into the Streetwear sector, constructing a surf, skate and snowboard-orientated line. Analog Streetwear released leading products composed of exclusive fabrics and shapes for those unwilling to wear traditional street apparel. Summer 2007 sees Analogâ€™s further development in the Streetwear line. Consisting of kits, wovens, hoodies and premium T-shirts, as well as a range of Denim in various cuts and washes, Analog makes sure to push the boundaries of contemporary Streetwear design. Having launched its first line of Boardshorts in Summer 2006, be sure to check out the line for SS07. With more styles, colours and technical innovation the line has further increased and is bound to make an impact in the retail market.