Hilary Duff is the latest in a long line of Antik Denim Fans. Antik Denim Jeans have gone from cult brand to global phenomen virtually overnight. The brand is the vision of Philippe Naouri and Alexandre Caugant. Designer Philippe Naouris 20-year commitment to vintage denim, measured by his obsessive knowledge of detailing and craftsmanship, earned him the title, "The King of Vintage, in the fashion industry. His passion for denim design was evident when he was only 15 years old. The year was 1985, and he was working at the only store in his hometown of Marseille, France, that carried authentic American denim. That store became the first vintage shop he would own. At barely 17, and with little capital, he roadtripped across America, uncovering rare vintage treasures for his store. Alexandre Caugants reputation for innovation has made him one of the hottest fashion designers today, and is one reason Antik Denim has won the affection of some of the limelights hippest stars. Its a characteristic he shares with his co-designer Philippe Naourithe ability to invent designs that revive the past and connect with people. Of his designs, Caugant says, I bring out something different all the time. I like to surprise, and always keep it fresh.