Started in London in November 2007, ARMREVOLUTION is a new men's luxury accessories brand that is re-inventing the design of cufflinks. The products are so different that the company refers to them as 'arm architecture'. All ARMREVOLUTION "arm architecture" or cufflinks come with luxurious packaging, with access to special ARMREVOLUTION events and with a leather traveling case. Founder and Chairman, Anthony Hayward, states, ?Innovation is key to every aspect of ARMREVOLUTION "we want people to expect the same advances in the design of Cufflinks as they do within the luxury watch industry. Many of our clients are watch connoisseurs and want to wear cufflinks that complement that sort of quality."