So everyone's favourite transcendental gay and pseudo-krishna queen, Boy George enters the fashion world with his B-Rude label. Everyone's asking the same question: why's the ex Culture Club front-person, DJ maestro and all-round fabulous entertainer hitting the cloth? The B-Rude label was actually born back in 2004 and consists of bold clothes and T-shirts for men and women. If Boy George's eccentric and often breath-taking personal fashion sense if anything to go by the B-Rude label will, if nothing else, stun and amaze the fashion world -- at a guess it'll be like imploding Vivienne Westwood over Jean-Paul Gaultier and then adding a bucket load of John Galliano and finally a pinch of Buddhist Punk; a crazy divine mixture which has the potential to be a success. So hats off and good luck to Boy George and his B-Rude label -- definitely one to watch!