Denim Demon is another Swedish brand that was started at the end of 2006. The brand prides itself in staying true to denim culture as oppose to premium denim hype and mass-market appeal. All Denim Demon denim is made in Urbania, Italy, which has a long and illustrious history in producing top quality fabrics. Denim Demon is not to be confused with the current "trendy" brands emanating from Sweden. Worth a butchers!