Launched in 2005 Jhung Yuro recognised a void in the menâ€™s luxury lifestyle footwear market and filled it with a brand that offers detail, hand craftsmanship and limited availability for its products.Â All this ensures an exclusivity and quality that will be sought-after and admired. The name Jhung Yuro is the nickname for the creative mind behind the brand and is essentially a play on words derived from a young mindset that has influences from the seven continents of the world. Product and brand concepts are driven by global culture which includes architecture, food, fashion and social interaction with different cultures that span across the globe. Jhung Yuro - is a lifestyle that happens to sell footwear.Â Jhung Yuro is all about the young jet setting consumer that lives for traveling around the world for both business and pleasure.Â He describes himself as a globetrotter that loves the finer things in life. He is a materialist of the first order and espouses simple luxuries, viewing them as necessities rather than desires. Jhung Yuro connects the consumers to the ultimate in luxury and price is the last thing on their mind as long as they know that they have made a new discovery for their wardrobe New products and designs are drawn from global culture and the Jhung Yuro consumer indulges in the finer things in life.Â He is metropolitan, materialistic and loves luxuries, insisting on excellence in design and fabric in keeping with his superior sense of style.