Etro clothing has a distinct style that is undeniably unique. The brand has that certain indescrible something that just works. That said, not too sure what to make of this pearl of wisdom from the Etro archives: "Two men - the Gentle Man and the Busy Man â€“ meet on the Etro runway. They represent the two personalities that live within Etro , but not mutually exclusive. Both find themselves before a meter that measures reality and Etro . The Busy Man, the man on the go, prefers the rigid ruler for measuring distances. The Gentle Man, a more sensitive dreamer, uses a measuring tape that more easily adapts to the curves of life. But which of the two can say he has the right tool for measuring in an impartial way? And what is the standard and universally recognized unit of measurement?"