Like all great concepts it's simple! Fly is a contemporary forward-think Fashion and Lifestyle magazine which is neatly packaged on DVD. This fresh, environmentally-responsible, method of disseminating news, gossip, articles and reviews plainly represents the dawn of a new era in publication. Save a tree get the DVD! FLY's Zero Issue includes 140 mins of film content - including 14 short fashion films by established and emerging photographers / filmmakers featuring designers such as Yves Saint Laurent, Boudicca, Zac Posen, Calvin Klein, Cloak, Y3 etc.Â In addition there are also 6 interviews and documentaries, 9 music videos and The Loop (30 mins of cool film clips from FLY playing to mixed music from Output Recordings). FLY sells at places like Colette (Paris), Moss (New York), Seven New York, 10 Corso Como (Milan), Dover Street Market (London), Surface2Air (Paris), Conran Shop (USA and Japan), The Mercer hotel, Soho House etc. The intelligent DVD format fully engages the consumer; it takes you from a two dimensional to a fully interactive three dimensional world -- a crude but fair analogy!