In an attempt to garnish some unfamiliar street credibility, Fendi hosted a hip-hop party in Tokyo, with Bape's Fashion Guru Nigo as host, while Karl Lagerfeld stayed in the background. Interestingly, both Nigo and Lagerfeld are not that polarised when it comes to fashion; deep down they're both serious "bling" merchants -- so they'll probably make perfect bed-fellows... Fendi is an Italian fashion designer brand founded in 1918, most famous for its selection of shoes. Fendi boutiques can be found all over the world. In recent years, Fendi entered the American market with stores in New York, Bal Harbour, and the Galleria in Houston. Today, as part of LVMH MoÃ«t Hennessy Louis Vuitton S.A. group, its creative director is Karl Lagerfeld.