Filippa Knutsson is one of the two founders of Filippa K. Having been educated in London, Filippa returned to her native Stockholm in the mid-80’s to work for the successful family-owned fashion company Gul& Blå, initially as a buyer and later as a product manager. After six years Filippa decided to start her own business designing clothes that she felt were simply missing in the marketplace – uncomplicated and yet modern clothes to suit every occasion. In 1993, Filippa Knutsson together with her colleague Patrik Kihlborg founded the fashion label Filippa K. Karin Segerblom who previously worked as a designer at Gul&Blå also joined the company at an early stage. In its first year of trading the three ran the business from home and their entrepreneurial spirit allowed the brand to grow quickly. Today, years later, Filippa K has developed from a ”kitchen table” project into one of Scandinavia’s fastest growing clothing companies, with a yearly turnover of SEK 450 million (EUR 45 million). Today Filippa K is sold in 20 countries, has 40 brand stores in Europe and USA, and is represented by more than 750 selected retailers worldwide. Filippa K’s head office is located in Stockholm.