When most fashionistas think of Australian denim they immediately think of the famous, or infamous, Tsubi. That, however, is doing an immense disservice to an authentic Ozzy denim fashion house -- Imperial Jeans, is nothing short of an innovative and visionary brand from the land down-under and like all "true" greats they don't feel the need to shout or engage gimmicks and hype to promote their brand; a quiet confidence and unrivalled ability speaks volumes! "Superior Strength & Style is more than a clever piece of alliteration, it is the basis of Imperial. A traditional aesthetic, one based on the best ways to do things rather than the quickest or easiest. Imperial jeans are a great example of this idea. As can be seen in the pictures, the attention to detail in the construction of the jeans is second to none. In fact, we are more proud of the interior finish of our jeans than the exterior. If you take the time to look at the craftsmanship on a pair of Imperialâ€™s youâ€™ll recognise the effort we have put in to create every single pair."