J.LINDEBERG AUTUMN/WINTER 2011 — the making of a campaign History J.Lindeberg was founded 1996 in Stockholm, Sweden, with the vision to build an international brand for modern and aware consumers. The company grew quickly and established itself in Scandinavia, North America, Europe and Asia. Today, J.Lindeberg offers progressive Fashion in 30 countries with Flagship Stores in Stockholm, Malmo, Copenhagen, Kizbühel, New York, Los Angeles, Miami, Hong Kong, Seoul and Osaka. Philosophy We are Scandinavian in heart and soul, if not also by birth. Things that we find normal and conventional are often seen by others as exotic and progressive. True to tradition and genuine craftsmanship, yet on the absolute forefront of modern technology - with cutting edge innovations we bring new technology into elegant high fashion.