Why do so many celebrities love Joe's Jeans? What's so special about this premium denim brand? Why does Joe's Jeans stand out in an ever increasing crowd? In a word: QUALITY! Joe's Jeans are true premium denim; it's not a punchy marketing pitch, it's a cast-iron fact, Joe's Jeans are true premium denim and that's why so many celebrities and fashion connoisseurs opt for Joe's. "Joe Dahanâ€™s obsession with fit and style has been the force behind the success of his Joeâ€™s, Joeâ€™s Premium, & Joeâ€™s Collection labels. Offering eight basic fits to suit every body, Joeâ€™s continuously introduces new rinses, denim grades, and hand finishes each season to keep stock fresh & exciting at retail. In 2004, Dahan launched a luxury denim series called Joeâ€™s Premium (available in select stores only), which boasts couture details such as saddle stitching, embroidery, crystal appliquÃ©s, and vintage aging all perfected by hand."