LaVie Clothing Co. is a LifeStyle brand that has urban influences laced with sophisticated approaches to every design. The company's purpose is to transcend the marriage of Street-wear and the High-end market, while incorporating a lifestyle of the young professional that desires to live life to the fullest, following his/her dreams and ambitions, while still looking and feeling good wherever they are. LaVie is dedicated to catering to the male and female who have a love for color, quality and of course, that "WOW" effect in every garment. If you are not familiar with the brand, LaVie, you probably at least know about their first release that went worldwide. The "U Love My Style" tee, that was quickly appreciated by many, from the old and young, to the rich and famous. The tee itself which incorporated screen printing, embroidery and a leather heart was just the introduction to the cut and sew pieces releasing this Holiday Season of 2007.