Lee Cooper A/W2010 has two strong influences, expedition, taking the successful 1953 Everest climb as inspiration, has cable knits, puffa jackets and heavy weight denims, the second is folk vintage, with soft checks, washed out muted tones. RDLC A/W2010: the rock&roll dandy, inspires this fashion leading collection, with sleek silhouettes and tailored styling, for the edgy denim consumer. British denim company Lee Cooper born in London in 1908. Drawing on its strong links with music influenced lifestyles of the ted’s, the mod’s and rockers and of course the punks, Lee Cooper have led and innovated the denim market not only in the country of birth but worldwide. Innovation that has been anti establishment and caused public outcries and of course sales, from the new front zip in ladies jeans in the 50’s to the “packet” jeans and going commando jeans of the 90’s. Lee Cooper entered the new Millennium with innovative products, launching the industry firsts of water resistant aqua denim, flexease denim the stretch jean for men, the reverso (reversible) jeans, jogging jeans that mixed sport and jeans wear fashions together the list is endless. Lee Cooper is now recognized as one of the top selling brands for the authentic jeans and continues to perform on its basic offer and develops market right stylish collection such as rdlc that combines the British lifestyle and rock and roll attitude.