Brand Shout on Kitmeout. Kitmeout will be doing a monthly brand shout. This month we feature Married to the Mob Married to the Mob was conceptualized on a hot sticky New York City summer day in 2004. It dawned on label founder Leah that while there were tons of great street brands for guys there were none for the ladies. Thus the concept was born: A streetwear label for women and by women. No doubt it’s all New York attitude but in the four years since it was founded, the MOB label has found female fans all over the globe that can identify with its street smarts. Love MOB, hate it, stalk it’s every move, it inspires opinions because more then just a clothing label, it’s a lifestyle that speaks to style-confident females everywhere. Married to the Mob has worked with numerous brands and artists such as Kaws, Fafi, Uffie, Cobrasnake, Alife, Kangol, MCM and Reebok. MOB recently teamed up with Paris hot spot Colette to design a limited edition of Reebok Freestyles. To celebrate the project MOB was featured in a window display at Colette for the second time. MOB has been written up in various publications such as Paper, I.D., French Vogue, Jaouse, Elle, Streetwear Today, New York Times, The New York Observer, Complex and many more.