The Spring Summer 2012 season not only celebrates a new collection but a continual and exciting life journey for the brand. The journey encompasses all aspects from retail, with the recent opening this year of Meltin’Pot’s first flagship store in Riccione, Italy (denim store) which sets a precedence for others to follow in the not too distant future, through to an exciting and extensive communications strategy and a new seasonal collection for denim connoisseurs. The new collection boasts fine examples of significant product development, the results of sophisticated research, which has always been part of the brand’s DNA. These accomplished aspects are highly visible not only across the celebrated MP001 workwear section, but also across the contemporary and basic collections. A key bookmark to highlight here in the history of the brand is its new and fresh monotone logo, which features across the whole range. The SS2012 collection is broken down into different themes for men and women and continues to break new ground for the brand, whilst passing on first hand to its end consumers, its years of heritage and expertise as a reining denim producer.