It's the end of the Moschino Jeans era! But fear not, a new dawn rises with Love Moschino. Moschino Jeans was created in 1987 and quickly became recognised as one of the most edgy denim brands of the time. The brand has lost some ground over recent years so hopefully this new venture will inject new life into Moschino denimwear. Why the new name? Apparently Moschino wants to instil the qualities of LOVE into it's denim collection: empathy, feeling and closeness.The first Love Moschino collection will be distributed in stores beginning of June 2008. Would Franco approve?