As the World Cup approaches football frenzy is starting to boil and fans from around the world are starting to sizzle with excitement. To cater for the growing demand for a slice of the beautiful game companies around the world are offering World Cup merchandise including the extremely rare Paul Smith World Cup football, wallet and Cufflinks. Nike are also offering a wide selection of World Cup merchandise from Nike Trainers to Nike Clothes. Nike have also joined forces with Google to encourage World Cup camaraderie amongst nations in the form of, Joga Bonito: "Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world's most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own). You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and soccer communities, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game. But most of all, Joga is about "Joga Bonito" -- Portuguese for "play beautiful." Are you ready to start down the path of soccer bliss? Join us, and show the world what playing beautiful means to you."