Patrick Cox, the Canadian born London-based and Cordwainers College trained footwear designer has put his company on the market for a whopping Â£10 million!. Patrick Cox is a globally recognised brand, which has enjoyed 20 years of success in the business, predominantly in the UK, France, Hong Kong and Japan. Since the launch of the exceptionally significant and successful 'Patrick Cox Wannabe' collection in 1993 the brand has gone from strength to strength, with an ever-increasing celebrity following. The intellectual property rights to the loafer design, however, are ownbed by Italian footwear manufacturer Ruggeri and a second diffusion line called PCâ€™s is licensed out. One observer said: â€œThe problem is that a lot of the success and volume sales are not owned by the company.â€ Patric Cox is listed at Companies House as Cobblers. It has signed actress Elizabeth Hurley to front its spring advertising campaign and is owned by Patric Cox, along with managing director Peter Sells and entrepreneur Richard Thomson, who took a state in the business early last year. Through the years Cox's humour and flamboyance has ensured notoriety on both fashion and social scenes; thus making him the 'sole' ambassador of the brand, which begs the question: What is Patrick Cox the company worth without Patrick Cox the man?