Prada – Fantasy Lookbook Autum Winter 2010. Prada has become synonymous with high-end fashion and stellar quality, as it continues to roll out cutting-edge apparel for men and women. Originating as a leather-goods company, Prada is now one of the world's most famous and profitable high-end clothing labels. Prada became a household name in the 1990s. When Miuccia inherited the company, sales were at $400,000. By 2000, sales were estimated to be at $1.55 billion.