Puma x HANON VIP guests arrived at Callooh Callay EC2 for an exclusive whisky tasting prior to launch for the much awaited Dallas collaboration. Guests were welcomed with a whisky based punch as they entered the venue through a Narnia type wardrobe door. The shoes were lit up in individual display cabinets accompanied by their argyle scarves. The much anticipated whisky casket shoe boxes were on display with etched whisky glasses and beer mats for guests to take away as a momento of the event in their Puma x HANON branded canvas bags. All were welcome to enjoy the VIP whisky tasting area to see the shoes frozen in ice on the bar top.