A couple of images taken from the Rivet De Cru 2010 Look Book. The Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, was launched by long-time denim artisan Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 20 years of sales and design experience. From intricate washes, destroy accents, carefully positioned handbrush areas and creases, he was now designing the jeans that would become your favorite pair of jeans. With a keen eye for laundry and sewing details, he treats his jeans like paintings using denim as his canvas, the fit as his mediums, and the premium lifestyle as his inspiration. With striking washes and fresh new product every month, he has been able to sell to an international market and some of the leading boutiques in the United States. Combining a love for Americana West and Premium European Fashions, Rivet De Cru Jeans look and feelremains unique.