Rogan Gregory, the designer behind Rogan, as well as Loomstate and Edun, defines his new collection as "soulful minimalism." "It's minimalism in the true sense of the word - stark and super simple," he said in his New York showroom on Wednesday, Nov. 5, during a presentation of his Spring 2009 collection. "Letting the shape speak for itself, letting the fabric speak for itself," he said, as he defined his theory of "reductive design." He's also experimenting with the combination of two contradictory fabrics, figuring out how to make them work together in a minimal way, such as a heavier peacoat wool combined with a ribbed knit. "If you can pull it off, then its something that people really haven't seen before," he said. "We don't have the luxury from an economic or ecological standpoint to design whatever we feel like designing," said Gregory. "We can't just go out and get something exotic, what's the point? We have to do something new."