Soulland’s head designer, Silas Adler (b. 1985), founded Soulland in 2002 and what started as a small company specialised in print t-shirts has now grown into a well-established menswear brand recognized worldwide and represented in leading stores across Europe and the USA. Soulland’s design esthetic is rooted in traditional Scandinavian craftsmanship and through great attention to the detailing of the clothes, classic menswear is reinterpreted with a present-day esthetic. This approach is recognizable in key Soulland items such as the Adler Fedora, which merges a classic fedora hat with a baseball cap, and in the Bomholt pants with elastic ribs. In 2008 the Scandinavian fashion community acknowledged Silas Adler’s work with nominations for best Danish up-and-coming designer by Danish Fashion Awards and Scandinavian talent of the year by the Swedish Plus46 Award. And with six consecutive shows at Copenhagen Fashion Week and a presentation during ParisMen’s Fashion Week in June 2010 Soulland has made considerable noise to much criticalacclaim from the Danish and International fashion media.