Following its global retail concepts of minimalist black and white, Y3 opened its first pop-up store in Cannes, France. The temporary store is launched in collaboration with blanch and located at the new blanch Contemporary Space on Boulevard de la Croisette. The venue has a multifunctional structure and houses an innovative project which allows luxury brands to occupy the building from one to three months. The retail space will present Y-3’s SS10 men’s and women’s collection including iconic footwear, travelwear, accessories range as well as signature apparel pieces from April 28th to June 29th, 2010.The Y-3 pop-up store features 200sqm one-level inner space is completed by a 100sqm private garden. This will be Y-3’s second stand-alone store in France, the first one opened in Paris on Rue Etienne-Marcel in August of 2007.